Early bird entry fee R990 excluding VAT (approximately USD76 or EUR66) from 16 March until 7 June 2021
This year The Aurora International Taste Challenge will be held in South Africa, and will have some of the top food professionals judging products from around the world. The goal is to identify and award the best-tasting products available to consumers.
The aim of the panellists is to assess the quality of products from the consumer’s point of view, in similar circumstances to those in which a consumer would enjoy the product. This event will champion coffee from around the world that are made for the discerning consumer.
Coffee will be judged in sub categories according to the following main criteria:
- Beans or pre-ground coffee
- Black coffee, or coffee with dairy or different milk alternatives
Most consumers buy coffee in the form of pre-ground coffee, so this will be a big category. Coffee of blended origin will compete apart from coffee of single origin.
While many consumers are brand-loyal, most would choose an alternative if they had access to fair product ratings. The Aurora International Taste Challenge will grant merit and trophy awards to exceptional products that are readily available worldwide. We are proud to be setting new quality standards in the food and drinks industry.
Stickers for gold and double gold awards will also be available for purchase for the winners. A one-time print run will be done, and extra stickers will be available on a first come, first served basis. You do not have to order stickers.