About the 2019 Competition

The Aurora International Taste Challenge was established to recognise and award food product excellence, while helping consumers purchase award-winning, scientifically rated products with confidence. The Aurora International Taste Challenge 2019 will be held in South Africa to celebrate and honour universal food quality.

This year, water of all natures will be judged and awarded, from still to sparkling, flavoured, and other water types. Our judges will include a cherry-picked assortment of chefs, sommeliers and other food industry professionals.

While many consumers are brand loyal, most would pick another product if given fair rating of products. Some may invest in either cheaper or more costly products depending on personal preference and the awards given during this competition.

The Aurora Taste Challenge will grant merit and trophy awards to exceptional food products available worldwide. We are proud to be setting new industry standards.


Superior products will be given three, four and five star awards, to award products with excellent taste. These products will be able to display their award artwork on their product, in email signatures, and in digital and in printed media for a certain period, depending on the category in which the awards are granted, as long as the quality of the product does not change from that of the original sample, and dependent on the terms of a non-exclusive license agreement signed by both parties. Trophy awards will also be awarded to products that really stand out in their special area.

This is what the award artwork looks like. No physical trophies or awards are given.

Timeline for 2019 competition

Competition Opens
21 May 2019

Cut-off date for entries
8 October 2019

Delivery of samples
14th and 15th October 2019

Results released
4th November 2019


Can I use this award for all the brands that this product is produced under?

The award may only be used for the particular brand that was entered. If the company markets the exact same product under different brand names, additional non-exclusive licenses will be granted to be used for the additional brands at an amount per brand, equal to the entry fee.

Do I get a certificate if my product is awarded?

Electronic certificates will be sent to the winning participants by email. This will be accompanied by a non-exclusive license agreement that, after being signed by both parties and dependent on adherence to the stipulations of the agreement, will give the winners a non-exclusive license to make use of the media kit, with various logos and award artwork that can be used on product packaging, in digital media and in printed form. No physical trophies or awards are given.

Why should I enter my product?

Winning an award will provide content for media coverage, grant bragging rights and make the market appreciate the great lengths you go to in producing your product. In a world where food is often considered a generic product, an award will set you apart from the competition.

Who will be judging the competition?

Products will be judged by sommeliers, chefs and other food industry professionals who have an intimate knowledge of taste and who will be able to discern superior products.


Will the tasting be audited?

The tasting will be audited by an accredited accounting firm to ensure that the judges are not influenced and that the tasting is done blind, and conforms to international standards.

How are products evaluated?

Products will be assessed double blind, and judged according to generally accepted criteria used within in their particular category. These include taste, smell, mouthfeel, persistence of flavour and other distinctive attributes as applicable.

Category Overview

Categories accepted this year will be Municipal Water and Bottled Water.

Municipal Water

In addition to the many food products awarded in the annual Aurora International Taste Challenge, this year’s contest will also be awarding municipalities that supply superior water to their residents. If you believe your water quality sets you apart, we invite you to partake in the competition.

Bottled Water

This year, bottled water in every form, from still to sparkling to flavoured, will be judged at home in South Africa by sommeliers, chefs, and food industry professionals. The goal is to identify and award the best-tasting water available to consumers.


Examples of Award Artwork in Use

Winning participants will be invited to display their award in various ways by making use of the media kits provided to them, subject to the provisions of a non-exclusive license agreement signed by both parties.


For additional information contact Sanet van Heerden at hello@aurorachallenge.com. This competition is run by the Awards Show (Pty) Ltd.