KRAFFT FAKTORIE

KRAFFT FAKTORIE has been in the making for a long time, and during the 2022 awards their 33 Premium Lager was awarded a Gold. We wanted to find out more about this special company.

Please tell us a bit about yourself.

My name is Nico-Louis Janse Van Rensburg. I am a microbiologist and agronomist. I have a deep-seated passion for sustainable agriculture, agricultural value chains, and agro-conversion, and I have been farming and brewing craft beer since 2013.

Please tell us when your company was founded and some of its history.

In 2018 I founded my company KRAFFT FAKTORIE to consolidate my farming and brewing businesses under one umbrella. The name KRAFFT FAKTORIE draws inspiration from the industrial revolution when people’s craft and artisan skills transitioned to industrial manufacturing processes, similar to how I up scaled my craft businesses to commercial level.

What are some of the unique features of your company?

We remain anchored in our guiding principle of “A celebration of life through craftsmanship, pure passion, and authenticity”.

What do you think are some of the unique products you have?

While I found it hard to brand my agricultural products and to differentiate it from competitors, I enjoy the branding and differentiator opportunities that my craft beer presents to the market, and to our customers.

Please tell us what is unique about your manufacturing process, and your manufacturing philosophy.

We brew a premium lager with three distinctive malt cultivars and three unique hops varietals, hence the name 33 Premium Lager. The choice of three malts delivers the malty taste of a true craft beer, with a distinct golden colour. Our choice of three hops varietals delivers a fruity taste with a bitterness that does not linger. Our beer contains no additives or preservatives and is not pasteurised, thereby delivering the purest quality and flavour possible for a unique customer experience. We brew in batches of 3,000 litres, and we currently pack in kegs and in cans for customers across various sales channels.

What do you think is your distinct advantage or reason for your success?

We believe that there is nothing better than old-school customer service. We take pride in delivering personal and exceptional service to our customers across all sales channels. Furthermore, we remain connected with our customers throughout the supply chain. This combined with meticulous focus on product quality deliver results that fuel our business growth.

How do you see your company or product on the global stage?

We recently received interest in our product from a brewing company outside of South Africa. We are continuing to explore the opportunities that it presents for our product and brand.

In what countries can your product be found?

Our beer is available for direct sales in South Africa, and available through online sales on our website to local and international customers.

Please tell us if you have any innovations in the pipeline for the future.

Apart from our lager, I brew six more beer styles in small batches and upon request from customers. I enjoy innovation with the inclusion of natural ingredients such as ginger, rooibos, and berries in specific beer styles. I envisage to up scale one of these styles soon for more customers to enjoy.

Contact details:

Contact person: Nico-Louis Janse Van Rensburg

Email Address: beer@krafftfaktorie.co.za

Contact Number: +27(0)83 387 1276

Website: https://www.krafftfaktorie.co.za/ and https://33lager.co.za/

Facebook: https://www.facebook.com/33lager

Instagram: https://www.instagram.com/33premiumlager/