KRAFFT FAKTORIE has been in the making for a long time, and during the 2022 awards their 33 Premium Lager was awarded a Gold. We wanted to find out more about this special company.
My name is Nico-Louis Janse Van Rensburg. I am a microbiologist and agronomist. I have a deep-seated passion for sustainable agriculture, agricultural value chains, and agro-conversion, and I have been farming and brewing craft beer since 2013.
In 2018 I founded my company KRAFFT FAKTORIE to consolidate my farming and brewing businesses under one umbrella. The name KRAFFT FAKTORIE draws inspiration from the industrial revolution when people’s craft and artisan skills transitioned to industrial manufacturing processes, similar to how I up scaled my craft businesses to commercial level.
We remain anchored in our guiding principle of “A celebration of life through craftsmanship, pure passion, and authenticity”.
While I found it hard to brand my agricultural products and to differentiate it from competitors, I enjoy the branding and differentiator opportunities that my craft beer presents to the market, and to our customers.
We brew a premium lager with three distinctive malt cultivars and three unique hops varietals, hence the name 33 Premium Lager. The choice of three malts delivers the malty taste of a true craft beer, with a distinct golden colour. Our choice of three hops varietals delivers a fruity taste with a bitterness that does not linger. Our beer contains no additives or preservatives and is not pasteurised, thereby delivering the purest quality and flavour possible for a unique customer experience. We brew in batches of 3,000 litres, and we currently pack in kegs and in cans for customers across various sales channels.
We believe that there is nothing better than old-school customer service. We take pride in delivering personal and exceptional service to our customers across all sales channels. Furthermore, we remain connected with our customers throughout the supply chain. This combined with meticulous focus on product quality deliver results that fuel our business growth.
We recently received interest in our product from a brewing company outside of South Africa. We are continuing to explore the opportunities that it presents for our product and brand.
Our beer is available for direct sales in South Africa, and available through online sales on our website to local and international customers.
Apart from our lager, I brew six more beer styles in small batches and upon request from customers. I enjoy innovation with the inclusion of natural ingredients such as ginger, rooibos, and berries in specific beer styles. I envisage to up scale one of these styles soon for more customers to enjoy.
Contact person: Nico-Louis Janse Van Rensburg
Email Address: email@example.com
Contact Number: +27(0)83 387 1276
Website: https://www.krafftfaktorie.co.za/ and https://33lager.co.za/