Royal Karoo

September 22, 2022
Aurora LogoBW500 White Plus

Royal Karoo is a truly unique charcuterie establishment, in the sense that they specialise in venison. This year they were awarded a gold award for their Royal Karoo Venison Rauchfleisch, and we were curious to find out more about these unique specialists.

Logo 3
We asked Rob Birch to tell us about this company:
Please tell us when your company was founded and some of its history.

Royal Karoo is primarily a hunting destination that has been in operation since 2017. The meat processing division “Royal Karoo venison & charcuterie” was started in late 2020 to add value to the harvested animals from the hunting operation.

What are some of the unique features of your company?

The aim of the meat processing is to add value to the venison produced by the game farm – with the express aim to produce healthy value-added products that are not usually found in the trade, meeting the need for low fat, high protein, free-range, grass-fed meat products. Our charcuterie range has all been produced using artisanal virgin spice recipes while avoiding flavour enhancers such as msg and commercial preservatives.

What are your most popular products?

Rauchfleisch, Springbuck liver pate, pastrami, cured chorizo and salami.

Please tell us what is unique about your manufacturing process, and your manufacturing philosophy.

Our philosophy is to produce a healthy product that can be traced back to the source, using the entire animal nose to tail, while promoting conservation by harvesting ethically on a sustainable basis – at the same time promoting the health benefits of utilizing delicious venison.

What do you think is your distinct advantage or reason for your success?

We are passionate about producing a quality product that is both delicious and traceable to source for the health conscious market.

What is the consumer demographic of your products, and what feedback are you getting?

Our products have been very well received in the market and our demographic is definitely the discerning health conscious shopper with a wide range of choices at their fingertips.

Do you perhaps have some innovations in the pipeline?

We are constantly working on increasing our range of value added venison products, and are in the process of testing new products not usually produced from venison.

Salami 1
Contact details:

Contact person: Rob Birch

Email Address:

Contact Number: +27(0)82 4964 398