Please tell us when your company was founded and some of its history?
Min Min Kombucha, established in 2020, embarked on a journey guided by the ethos of "Mind in Nature”, a sentiment that gains further depth as it forms the abbreviation M.I.N, echoing our brand's identity. Our focus has been on crafting sustainable, artisanal speciality Kombucha with original tea recipes that encapsulate Taiwan's diverse terroir.
Min Min Kombucha pioneers "Mindful Fermentation" in Taiwan, with over 300 hours of artisanal in-bottle fermentation using organic, eco-friendly ingredients. Furthermore, we have introduced unique innovations to Taiwan's Kombucha landscape, including edible flower fermentation Kombucha using locally sourced ingredients. Additionally, we have pioneered the development of the country's inaugural Kombucha based on traditional Eastern herbal recipes, highlighted by our acclaimed Nourishing Rose Longan Kombucha.
Our premium pricing in Taiwan mirrors our unwavering commitment to delivering top-tier quality and innovative value within the competitive Kombucha market. Besides, our collaborations with esteemed high-end retailers and restaurants in Taiwan, renowned for their commitment to quality, refinement, and sustainable sourcing, seamlessly align with our sustainability initiatives. These efforts intricately tie into the United Nations Sustainable Development Goals (SDGs) and the principles of environmental, social, and governance (ESG) practices, encompassing both our production processes and packaging strategies.
Since its very inception, Min Min Kombucha has consistently captivated the attention of the media, garnering extensive interviews and comprehensive coverage. Acknowledged graciously, our brand has been featured in in-depth interviews in distinguished platforms such as Taipei Quarterly by Taipei City Government. Taipei Quarterly by Taipei City Government, TNL (The News Lens) Critical Reviews Network - recognized as the most professional online media platform in Asia, and highlighted in CommonWealth Magazine - the largest and most esteemed media group in Taiwan. Furthermore, Min Min Kombucha has the privilege of being the sole Kombucha brewer interviewed by Taiwan's premier news media entity, United Daily News.
Min Min Kombucha strives to emerge as a premier global sustainable artisanal speciality kombucha brand, encapsulating the essence of mindful nutrition, indulgence, and sustainability.
Crafted with care and expertise, our speciality Kombucha is a humble tribute to the authentic tea recipes that capture Taiwan's terroir. Guided by accredited dietitians, we carefully select local, organic ingredients. Our one-of-a-kind "Mindful Fermentation" not only preserves the integrity of the ingredients but also enriches the Kombucha with an array of diverse nutrients, reminiscent of their natural state. Our dedication to eco-friendly production and packaging is in alignment with global sustainability goals.
Mindful Nutrition: Our Kombucha is artisanally crafted with premium, local, seasonal, and 100% organic / eco-friendly ingredients that are cultivated sustainably, devoid of unnecessary additives and artificial carbonation, and meticulously curated by our dietitians to ensure optimal nutritional balance.
Mindful Indulgence: Through our "Mindful Fermentation" process spanning over 300 hours of artisanal in-bottle fermentation, we retain the integrity of whole-food ingredients, thereby enhancing flavours and aromas. Our tea recipes are a testament to Taiwan's terroir, thoughtfully curated by officially certified tea specialists. We select unique teas from premium sources, including the apex of organic tea in Taiwan, cultivated using natural methods across various regions.
Mindful Sustainable Practices: Our dedication to sustainability is eloquently showcased in our plastic-free practices, both in the production process and in our packaging choices that align closely with the United Nations Sustainable Development Goals (SDGs) and uphold sustainable Environmental, Social, and Governance (ESG) standards.
Furthermore, we carefully select Taiwanese glass manufacturers, in line with our ethos of supporting local industries. Our dedication to recycling and bottle reuse not only fosters stronger local community ties, but also aligns with our commitment to sustainability. Notably, our use of glass bottles boasts a recycling rate of over 50%, contributing further to waste reduction and carbon reduction efforts.
Being Min Min Kombucha's flagship creation, we are delighted that it clinched the esteemed Aurora International Taste Challenge Silver Award in 2023. This unique fusion features handpicked organic black tea leaves of Taiwan's Yilan County, combined with rare Taiwanese organic rose petals, naturally wood-smoked longan, sweet goji berries, and Matsu Island hibiscus flowers. Together, they harmoniously fermented to create a captivating multifaceted profile with a subtle smoky depth and alluring woody notes.
Artisanally crafted from Taiwan's first carbon-neutral certified high mountain Oolong Tea, sourced from Chi-Lai Mountain at 1800 m elevation, our Kombucha promotes sustainable dietary practices. Its clean, refreshing profile and lingering aroma make it an ideal pairing for slightly richer dishes.
Thoughtfully chosen from the pristine waters of Yilan County, we intricately blend organic, hand-picked Honey Black Tea with Nantou County's indigenous Lao Cong Shan Tea in a harmonious proportion, crafting the exquisite Mountain Honey Black Tea Kombucha.
Each sip of Min Min Kombucha embodies Mindful Fermentation, a meticulous process encompassing 21 steps and over 300 hours of in-bottle fermentation across 3 temperature stages to achieve optimal balance.
Through Mindful Fermentation, we uphold the integrity of whole-food ingredients, enriching flavours and aromas. This approach exemplifies our dedication to excellence, diverging from swift, commercial and concentrated juice-based methods that often involve artificial carbonation and added sugars.
We prioritize the use of organic, eco-friendly ingredients, enabling us to create a low-carbon fermentation process that conserves energy and harnesses the advantages of Taiwan's subtropical climate. This approach enriches both nutrition and aroma while fostering local farming communities.
Our journey's achievements are grounded in Min Min Kombucha's distinct identity and our devotion to creating a more sustainable and artisanal speciality Kombucha. By accentuating the intrinsic value of Kombucha, we've resonated deeply with conscientious consumers.
Our achievements are credited to our commitment to sustainability, well-being, and taste — particularly the taste, which plays a pivotal role in garnering continued purchases and loyal support. These three principles are interwoven, and our aim is to maintain this delicate balance.
Our Kombucha has resonated with a diverse consumer demographic, attracting health-conscious individuals and those seeking natural, organic, high-quality beverages. We've also garnered interest from sustainability-conscious consumers who are committed to supporting local farming and integrating sustainability into their daily lives.
Customers often express their pleasure in the genuine flavours that evoke nostalgia and capture the distinctiveness of Taiwan. Our Kombucha's exceptional taste and its potential to alleviate digestive discomfort have also been met with astonishment.
Additional impactful feedback that Min Min Kombucha received includes:
World bread champions have openly endorsed and personally purchased Min Min Kombucha, emphasizing their fondness for it.
Min Min Kombucha aspires to be the leading sustainable speciality Kombucha brand that represents Taiwan globally. In contrast to regions like Europe, the US, India, and China, where tea production or export dominates, Taiwan stands out with its unparalleled tea quality and unique aromas. This distinctiveness, especially when harmonized with other ingredients, creates intricate and layered flavours.
Being a Taiwanese Kombucha brand grants us the distinctive advantage of sourcing tea straight from the farm to the bottle. Taiwan's potential in creating speciality Kombucha is unmistakable, akin to its accomplishments in the third-wave speciality coffee movement.
In light of these considerations, our aim at Min Min Kombucha is to set the standard as a global leader in sustainable speciality Kombucha and that we endeavour to position Min Min Kombucha as a symbol of finest quality and mindful consumption, inspiring individuals worldwide to enjoy conscientious refreshment while promoting a healthier planet.
In what countries can your products be found?
Presently, our offerings are predominantly accessible within Taiwan. Particularly noteworthy is our inaugural year's establishment at Breeze Market of Breeze Nan Shan, Taiwan's largest luxury department store, strategically situated in proximity to Taipei 101, as known as the most iconic landmark in Taiwan. This positioning was not the norm for domestic brands, as Breeze Market typically showcases imported foreign goods. This rare opportunity allowed us to engage with a diverse global customer base and introduce Min Min Kombucha to a wider spectrum of individuals, including international visitors.
Looking ahead, our vision encompasses a global reach, with the aim of sharing the distinctive Min Min experience worldwide. As we embark on this journey, we aspire to ensure that the notion of sustainable, artisanal speciality Kombucha strikes a deep chord and introduces more individuals to the rich cultural heritage, tea traditions, and unique characteristics of Taiwan.
Guided by the triad of sustainability, well-being and taste, our upcoming aim is to inject innovation, delectable flavours and international allure into the Kombucha trend. Simultaneously, we seek to merge this trend with local culinary heritage, amplifying Kombucha's intrinsic potential and spotlighting its adaptability. These endeavours are firmly grounded in our guiding philosophy, "Mind in Nature."
Our enduring commitment to sustainability is evident in our steadfast preference for eco-friendly materials, whether in crafting product packaging or accessories like cooling bags. As we venture ahead, our resolute focus remains on upholding our core principles while embracing growth, all with the intention of best serving our customers and the planet's well-being.
Contact person: Celine Chen
Email Address: email@example.com
Contact Number: +886-987-639-321