The Aurora International Taste Challenge 2020
The Aurora International Taste Challenge was held in South Africa for the second year running to celebrate and honour universal food quality. There is a serious need for unbiased assessment of food products to highlight the quality of artisan and specialty food producers, as well as that of some mainstream food producers who really excel. This challenge was established to recognise and award food product excellence, while helping consumers purchase award-winning, professionally rated products with confidence.
This was the first-year coffee were adjudicated at the Challenge, with high-end products were entered. The judges were meticulous during their evaluation, but when the results were released it was JulieBean Coffee whom attracted the attention.
A Double Gold award went to the JulieBean Colombia Single Origin – Columbia, and Gold to JulieBean Guatemala Single Origin Coffee. The awards are a stamp of excellence among consumers and merchants alike. The Aurora International Taste Challenge is judged from a consumer’s point of view, and the product’s taste is valued above all else, with no regard for branding or packaging.
A Double Gold award went to the JulieBean Colombia Single Origin - Columbia and Gold award to JulieBean Guatemala Single Origin Coffee
JulieBean Coffee was born in 2017 out of the desire to deliver more drinkable, quality coffee. After brewing coffees from all over the world and serving them to customers we decided to start roasting our own. We are only using Fair Trade Coffee beans. We have found that medium roasted (full city) roasted beans hit the spot for most coffee lovers.
Riaan Venter of JulieBean Coffee explains: “Roasting coffee is a skill and an art form. Small batch roasting is our thing. By hand-roasting all our beans we try to get the best flavor and taste of each of each of our batches. We do not mix any batches to make sure each roast is unique. Quality is important as we try to deliver this unique taste to you in foiled sealed bags for that extra freshness.”
We asked Riaan, do you have any innovations in the pipeline? “We are always fine tuning our roasting and brewing. I think with coffee you have to be innovative in taste and quality to keep your customers satisfied.
Oh, there might be a nitro coffee tap in the store in the near future.”