The Aurora International Taste Challenge was formed to recognise superior food products and guide consumers on their path to purchasing the best products with conﬁdence. This year, besides alcoholic drinks, bottled water in every form, from still to sparkling to ﬂavoured as well as ready to drink products including beer and cider will be judged in South Africa by sommeliers and other food industry professionals. The goal is to identify and award the best-tasting products available to consumers.
While many consumers are brand-loyal, most would choose another product if they had access to fair product ratings. We are proud to be setting new quality standards in the food and beverage industry.