The Aurora International Taste Challenge 2020
The Aurora International Taste Challenge was held in South Africa for the second year running to celebrate and honour universal food quality. There is a serious need for unbiased assessment of food products to highlight the quality of artisan and specialty food producers, as well as that of some mainstream food producers who really excel. This challenge was established to recognise and award food product excellence, while helping consumers purchase award-winning, professionally rated products with confidence.
This was the second-year drinks were adjudicated at the Challenge, with high-end products entered. The judges were meticulous during their evaluation, but when the results were released it was Terra Madre whom attracted attention for the second year running.
A Gold award went to Terra Madre Cold Pressed PINK LADY. The awards are a stamp of excellence among consumers and merchants alike. The Aurora International Taste Challenge is judged from a consumer’s point of view, and the product’s taste is valued above all else, with no regard for branding or packaging.
Gold awarded to Terra Madre Cold Pressed PINK LADY, 2020 Drinks Awards
Terra Madre Cold Pressed Granny Smith Apple Juice won the trophy in the 2019 Drinks Awards and followed this exceptional feat with Gold awarded to Terra Madre Cold Pressed PINK LADYin the 2020 Drinks Awards. Striving for the highest quality and freshness, this consistency can not go unnoticed.
Terra Madre Cold Pressed Granny Smith Apple Juice won the trophy in the 2019 Drinks Awards
Terra Madre only use single variety fruits that deliver intense, distinctive flavours. No sugar or preservatives are added. This quality fruit from the Elgin Valley is crushed & cold pressed to naturally extract pure juice. The unpasteurised juice is frozen on press day, locking in flavours & nutrients.