Gulperer Bierbrouwerij from the Netherlands won two Gold awards for their BATU Kombuchas this year.
We asked Hugo van Sark a few questions to find out about their success.
Tell us when your company was founded and some of its history?
The producer behind BATU Kombucha is the Gulpener Beer brewery. A family brewery located in the south of the Netherlands. We have launched BATU Kombucha because of our beer brewing and fermentation experience. Gulpener Beer brewery was founded in 1825, and we have almost 200 years of history and experience in the brewing and fermentation process. We used this experience to make our BATU Kombucha.
Tell us about some of the unique features of your company.
Our company uses ingredients from local and organic resources, and we produce our products in the most sustainable brewhouse in Europe.
What do you think are some of the special products you have?
BATU Kombucha is available in three flavours: Ginger & Lemon, Lime & Mint, and Passionfruit & Hop. All three flavours of BATU Kombucha are sugar-free and have the most rewarded taste by consumers in The Netherlands.
What is unique about your manufacturing process and your manufacturing philosophy.
BATU Kombucha is not a rapidly produced soft drink. The fermentation process takes up to 30 days. It is made with attention and in small handmade batches in the most sustainable brewery in Europe. We only use organic ingredients.
What do you think is your distinct advantage or reason for your success?
BATU Kombucha is high in quality, sugar-free, and is an appealing brand to the younger generation. The fact that we are sugar-free without compromising on taste makes us unique in the market.
What is the consumer demographic of your products, and what feedback are you getting?
Our consumers are overwhelmingly millennials. The feedback we get from consumers is that they love the taste, and they find the brand cool. The sales figures reflect this: Within a year after launch, BATU has become the fastest selling kombucha in retail.
How do you see your company or product on the global stage?
We believe, that even without sugar, it is possible to make a great-tasting Kombucha. Therefore, we are extremely happy and proud to win gold twice at the Aurora International taste challenge. Especially in a setting of Kombucha brands that do contain sugar.