The Biltong Clan earned a gold award for their "Biltong Clan Original Beef Biltong" at the 2021 AITC awards, and we just had to find out more about the dynamic team behind this great product
We asked Lindsay Stauch to give us some background on the company.
Please tell us your name, a bit about yourself and your role in the company.
My name is Lindsay Stauch, and I am one of the co-owners of The Biltong Clan. The other owner is my husband Chad. While Chad is responsible for the production of all our biltong products, I am responsible for most other functions like, customer service, running our retail shop, finance, marketing and HR. We both took a huge leap of faith, leaving behind successful careers in Administration and Sales, respectively. From day one we knew it was the right move for us and have worked extremely hard to make it the success it has become.
Please tell us when your company was founded, and some of its history?
The Biltong Clan was founded in 2016 with the view to produce the best quality biltong at a price that suits all income groups of South Africa. We have grown from having one employee when we started to now employing 5 staff. Our first wholesale client owns 7 biltong shops, and we now service more than 15 biltong shops and many walk in wholesale clients.
What are the consumer trends in the biltong industry you are currently seeing?
Chad believes that, due to Covid and other economic factors in South Africa, we are seeing a move away from high-end retail biltong shops. With many South Africans having less disposable income, they are looking for a cheaper, yet good quality alternatives. Factory shops are becoming increasingly popular in all sectors.
What do you think are some of the special products you have?
Apart from the traditional beef and venison products you would find in most biltong shops, we also offer bacon biltong, chicken biltong and warthog salami. We make use of a natural air drying process, using no heat. This ensures that the biltong does not dry too quickly, or becomes tough and inferior. With our own blend of spices, we are able to offer our customers a product that is unique to ourselves and is loved by our customers.