Chaloner

Aurora LogoBW500 White Plus
Chaloner is known for so many excellent food products, and this year they entered their Chaloner Premium Extra Virgin Olive Oil, which was awarded a Gold award. We were curious to learn more about this high-end producer.
Chaloner Logo
We asked Keyoma Kriel to tell us about this company:

Please tell us when your company was founded and some of its history?

The Falcon’s Nest Farm in the Blaauwklippen Valley of the Stellenbosch Mountains is home to Perry and Karen Chaloner, where they produce their award-winning Olive Oils and other artisanal products. When they purchased the farm in 1992, there was nothing apart from an expanse of land overgrown with alien vegetation. After seven years of hard work and patience, the farm started to flourish with fruit trees bearing olives, plums, lemons and Seville Oranges.

As well as enjoying a Mediterranean climate perfectly suited to cultivating olives, the farm falls within a temperate microclimate region that’s unique to Stellenbosch. While this means lower yields, the spin-off benefit is enhanced taste. Another distinguishing feature of the farm’s site is its decomposed granite soils, which lend the olive oils their diverse and unusual flavours.

Over the past two decades, the initial half hectare of olive trees has grown to 7 and includes nine different varietals. Each is bottled individually, as well as various cultivars blended to produce the Chaloner EVOO Mountain oil and The Peregrine Limited edition oil.

What are some of the unique features of your company?

Perry Chaloner is the man behind the Chaloner range of artisanal products. He began experimenting with traditional jam recipes using the fruits that were flourishing on his 14-hectare farm to create preserves and tapenades with unique flavour combinations. He shared his creations with friends and family, and their response was overwhelmingly positive and encouraging. And so, based on the finest farm-grown ingredients, the range of innovative, hand-crafted, premium quality products was developed.

Which products and what aspects of your process are unique?

Our Olive & Chilli Marmalade and our single varietal olive oils. We are one of the few farms that have nine different olive cultivars. Giving us a wonderful selection of oils to blend. All our products are handcrafted and made with passion for quality over quantity. Our flavour combinations are unique, and we source locally and produce seasonally where possible. Our products are all small-batch produced, authentically. We have full traceability on all ingredients and employ sustainable purchasing practices. We minimize waste through the recovery and recycling of materials, we implement energy efficiency measures, and have a pollution prevention policy. Furthermore, we value the earth, as much as creating premium quality artisanal products.

What do you think is your distinct advantage or reason for your success?

Chaloner started very small, 30 years ago, and we have stayed true to our ethos, building our brand by word of mouth. We are a small, passionate team that all buy in to the philosophy of the brand. Building slowly and being consistent, credible and conscious.

What is the consumer demographic of your products, and what feedback are you getting?

Chaloner–lovers are discerning and appreciate quality, artisanal products and are passionate about taste and flavour. They are very conscious of ingredients and the environment.

In which countries can your products be found? 

We have shipped all over the world.  From America to Asia, UK to New Zealand as well Europe.

Do you perhaps have some innovations in the pipeline?

Chaloner’s philosophy is: simply no compromise, so we are constantly innovating, staying on trends and reengineering. And being a small, dynamic team, we are able to react to market trends quickly.

Contact details:

Contact person: Keyoma Kriel

Email Address: retail@chaloner.co.za

Contact Number: +27 (0)76 1590 750

Website: https://www.chaloner.co.za

Facebook: https://www.facebook.com/Chaloner.preserves/

Instagram: https://www.instagram.com/chaloner_sa/