Difference Coffee

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Difference Coffee made a bit of a splash this year, as one of the highest-scoring coffees at the 2022 awards, and on top of that, the coffee was entered in capsules. We were curious to learn more about the forward-thinking company and their philosophy.

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We asked Amir Gehl to tell us more about this company.
Please tell us when your company was founded, and some of its history.

Difference Coffee was founded in 2015. Its founder, Amir Gehl, begun drinking coffee several years prior and was intrigued to try rare varietals such as Jamaica Blue Mountain, Kopi Luwak, and competition champion coffees, but these were not available to purchase in a capsule form. He experimented by purchasing ground Kona coffee from Harrods and packed them by hand into empty Nespresso style capsules. These tasted delicious and that’s really how the idea for Difference Coffee came about – to produce the world’s rarest coffees, in capsules.

Please tell us about some of the unique features of your company.

What makes Difference Coffee unique is that we aim to purchase the tastiest coffees in the world, and we do that using a grading methodology which is accepted by the coffee industry. Not many people know it, but Arabica is graded using a 100 point system, which was created by the Specialty Coffee Association. What we do each year is buy literally some of the highest scoring coffees in the world – many of which are competition champion coffees. Therefore, the claim of selling the back is supported by a grade, and is not just marketing fluff.

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What do you think are some of the unique products you have?

We have a limited range of coffees, and each one is unique in its own way. Arabica is made up of a group of varietals and our aim is to locate the tastiest varietal from the country it is mostly known for. For example, Blue Mountain coffee is not exclusive to Jamaica, it’s grown in other countries too, but Jamaica produces the tastiest of them. Likewise, we always buy the tastiest Geisha coffee from Panama only, as it is the best terroir for the coffee. In sum, we have a collection of terroir-led coffees, all of which represent the tastiest expression of that particular varietal.

Please tell us what is unique about your manufacturing process, and your manufacturing philosophy.

Our manufacturing process is fairly straightforward. We roast the coffee in many ways to come up with the ultimate profile for the beans, using a sample roaster, and then it is replicated on a bigger scale.

What do you think is your distinct advantage or reason for your success?

The quality of the beans that we buy. We buy single estate coffees, we don’t blend anything. There’s no need to blend what is already the best.

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What is the consumer demographic of your products, and what feedback are you getting?

Our products, at the moment, are mostly consumed in luxury hospitality and Michelin restaurants, we have over 100 of these and our largest markets are the UK and Italy. Chefs were the first to adopt it because they saw the value of creating a coffee menu which a tastier offering. We also sell our coffee capsules to private clients directly through our online store, and we ship worldwide. We have clients in over 40 countries and many repeat clients, so we are grateful that our patrons love our products.

How do you see your company or product on the global stage?

We believe that we sell the world’s best coffees in capsules and that no other company does what we do. Those who attempt to, normally fall short on quality, they fail to buy the absolute best beans because they are too expensive, and it’s risky for them. We already have the clients, so we don’t have that problem.

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In what countries can your product be found?

Literally worldwide.

Please tell us if you have any innovations in the pipeline for the future.

To keep doing what we are doing best. We don’t think we can do any better, if we could, we would be doing it already. That said, we always follow the industry to see if there’s new knowledge and trends out there. A new coffee varietal, a new roaster, a new grinder, we are never complacent.

Contact details:

Contact person: Amir Gehl

Email Address: amir@differencecoffee.com

Contact Number: +44 7747 888832 (Whatsapp)

Website: https://www.differencecoffee.com

Facebook: https://www.facebook.com/differencecoffee

Instagram: https://www.instagram.com/differencecoffee