Euro Meats - AURORA

Euro Meats is well known for their quality meat products, and was awarded several awards during the 2022 event. We had to find out more about this company, and what their secrets are.

We asked Jürgen Küpper to tell us about this company:

Please tell us when your company was founded, and some of its history.

Euro was started in 1990 by Matthias Küpper, one of the most experienced and knowledgeable German master butchers in South Africa. Euro started off as a small speciality German butchery and deli offering everything from uniquely crafted fresh meats for the braai to traditional European sausages, hams, cold meats, and salami for everyone to enjoy.

Matthias then received his golden master butcher certificate in 2011 after being a master butcher for 50 years which was also a certificate his father managed to get in 1986. To this day Euro is still the only meat processor in South Africa, if not Africa with these golden certificates behind its name.

Please tell us about some of the unique features of your company.

We are the only deli meat producer with German, golden master butcher certificates behind our name complimented by three generations of german master butchers.

unknown 304869873 479831757027646 1649517035470841732 n — Their Garlic & Paprika German Salami received a Gold Award.

unknown 301373943 1535468033538161 4908935596701479240 n — Their Beef Biltong received a Gold Award.

What do you think are some of the most unique products you have?

Roast Onion and Apple liver spread, smoked venison, Blackforest Ham, and German Landjäger salami sticks are definitely some of the popular unique products we produce.

Please tell us what is unique about your manufacturing process, and your manufacturing philosophy.

All products are small batch produced in order for us to ensure consistent quality compared to the much larger producers. We pride ourselves in keeping everything as traditional as possible.

What do you think is your distinct advantage or reason for your success?

Our experience and knowledge of ensuring each product has a flavour profile which entices you to want more is definitely one of the reasons all our customers have enjoyed the products for 32 years.

What is the consumer demographic of your products, and what feedback are you getting?

Our demographic generally consists of all people who enjoy great flavour and quality products. The feedback over the years is always the same… “ I have never tasted something so amazing!!!”