König Coffee

Aurora LogoBW500 White Plus

For the second year, in a row, König Coffee did extremely well at the awards, so it what only natural that we were curious, and wanted to find out more about this dynamic coffee supplier.

410378 thumb
We asked Christo König to tell us about this company:

Please give us your name and tell us a bit about yourself, and your role in the company.

I started my working life as an accountant, but soon realised that I needed opportunities where I can be creative (not creative accounting).  I tried the life of a restaurateur for a while, then ERP Consultant/Project manager for 10 years, and finally I “found coffee” where I could live my creative dream.  I love finding solutions for problems and the results are new products.  My team is superb in executing my dreams and selling the new products.

Please tell us when your company was founded and some of its history?

“The Coffee Co” was founded in 2001 with an idea to rent bean-to-cup machines to the workspace and then sell great coffee.  I bought the Company in 2003 and over the years I was pivotal to finding new solutions for clients ranging from coffee machines through freshly roasted coffee and all related soluble and consumable products to service.  The national delivery is achieved through our franchise network.  König Coffee is now a registered trademark, with a range of products we added to our stable while in “lockdown”.

What are some of the unique features of your company?

  • Innovation to find solutions for our clients in serving great hot beverages in the workplace.  
  • Our franchise network, supporting clients across SA is absolutely a key in achieving that.
  • Our functional and wide range of fully automatic coffee machines we use to deliver great coffees to “the workplace” in offices, hospitals, service areas, call centres and many more.
  • A product range mainly manufactured in SA, and we are Proudly South African.
  • Our clients are invited to support our Coffee4Good Foundation to develop new small enterprises and employ unemployed baristas.

What do you think are some of the unique products you have? 

  • CBD Single Serve Coffee - no hassle, no machines, just drink it!
  • “Award Winning” Drip Filter Coffee for outdoors and indoor use, anywhere.
  • Recently launched UrnBag Coffee for the high volume and low cost market.
  • New products like water saving Aerators, saving our clients at least 60% of their water consumption.
  • “Goldshield 75”, a revolutionary new Nanotechnological Antimicrobial surface cleaner to protect our clients when touching our coffee machines for up to 90 days.

What are some of the unique features of your manufacturing process and your manufacturing philosophy?

  • Our philosophy is to sell smiles in cups through quality products, sustainably.
  • We just roast coffee well and blend it to be award-winning, consistent and loved by everyone.

What do you think is your distinct advantage or reason for your success?

To me, this is not work, it is what I do every day because I absolutely love the result of winning a new client over with a great cup of coffee. 

After 19 years, it still excites me and I cannot stop talking about or sharing the experience with as many people as possible; from my partners, my own staff and every customer.  You only have one life, so do not waste a day with bad coffee.

We keep on innovating and building products and systems to get our coffee to the people, like our newly launched coffee-in-a-bag for the hospitality industry, instead of instant sachets. This year we launched 4 new products.

What is the consumer demographic of your products, and what feedback are you getting?

We have from the highest quality, award-winning coffee for the coffee aficionados, to the newly launched UrnBag Coffee for the price sensitive, a mix of our coffee with chicory served in 20 litre urns for high volume consumers like Agri, Call Centres, Taxi Ranks etc.

Where does your company fit on the global stage?

We are a proudly South African story, but I would like to get an opportunity to export our CBD single-serve coffee, but we are not there yet.

In which countries can your products be found? 

In South Africa mostly and then in Namibia, Zambia and Mauritius.

Do you perhaps have some innovations in the pipeline?

We launched quite a number of new products recently and want to get market penetration first.  My team stopped me from introducing more new stuff right now…

Contact details:

Contact person: Christo König

Email Address: christo@konigcoffee.co.za

Contact Number: +27 (0)82 498 0298

Website: https://konigcoffee.com/

Facebook: https://www.facebook.com/KonigCoffee/

Instagram: https://www.instagram.com/konig_coffee/?hl=en