My homemade lunches sparked an interest at my work colleagues, which inspired me to create my first creation. After experimenting during the holidays, I arrived back at work with my first product, a falafel pre-mix in a brown bag with some printed instructions. People loved it, so I started selling it to colleagues and friends. I was lucky enough to have The Olive Branch Deli give the mix a try and start stocking the first products. The operation grew out of my home and into a properly kitted production-scale space. The offering has grown with three more Outcast Foods products, Crazy Falafel with beetroot cardamom and poppy seeds, a burger mix and a very special flapjack mix that is a world first needing only water or plant milk.
We have a small team of people who take great care in producing our quality products. We are always learning. At Outcast Foods, compromise is not an option. We will never add preservatives or strange ingredients to our products in order to scale. We aim to scale, but not by taking shortcuts.
All our products are unique, no one in the world is creating mixes that have activated pulses/legumes and our flavour profiles are all one of a kind. Our burger mix that won a gold in the Aurora Taste Challenge does not taste like every other plant based patty or try to mimic anything. It is a completely unique recipe. Our flapjack mix is also unique, there are very few if any mixes that require nothing but water or plant based milk. No need for eggs or egg replacements. The full range is gluten-free, additive free and nutrient dense.
No short cuts. It is a process that takes care and dedication. We activate the pulses and legumes, which have added health benefits.
The advantage is in the niche we are creating. We have premix competitors, but no one has matched the taste, health and convenience our product offer.
We have a wide audience, but I think our strongest demographic is the 25-45 years. We get a lot of feedback through social media, with people sharing what they make. People are often amazed at how good the falafels are. I think expectations for premixes are low, and we blow people away. People are often surprised at how much cooked product comes out of the box.
I think it would do well, it is unique, and I cannot wait to see the reaction.
South Africa, Zimbabwe and Mauritius.
We also supply the restaurant and catering trade, so anyone is welcome to contact us to understand how our mixes can help expand their plant-based menu and offerings with ease.
At this stage we have four quality products, and we need to concentrate on growing customer awareness. There are a few ideas that are waiting, and I cannot wait to get started.
Contact person: Guy Greenblat
Email Address: firstname.lastname@example.org
Contact Number: +27 (0)61 2178 849