Pure Blue Norway

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Pure Blue of Norway entered their water, all the way from Norway, and were awarded a gold award at the 2022 awards. We were interested to learn more about this fearless company, and what makes them tick.

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We asked Bjørn Espen Wik to tell us about this company:

Please tell us when your company was founded and some of its history.

Pure Blue of Norway was founded in 2017, but it all started back in 2015 which was when the world opened its eyes to what we were doing to our oceans. There were pictures all over social media about beautiful beaches now full of plastic trash. Seabirds died from eating plastic, and turtles and even big whales were dying from plastic.

As an animal lover, this kind of got to me and when I was introduced to the possibility of changing the bottled water packaging from plastic to Paper-based Tetra Pak I went all in. I wanted to make the most sustainable water brand in the world and I wanted to do it with Norwegian Premium water, some of the finest in the world.

About four years ago I was contacted by WATERisLIFE who is a non-profit organisation securing safe water for children and families in need. They loved what I was trying to do, and I have huge respect for their work. We took the concept we already had and added charity to it. For every bottle sold, we now donate 28 days of safe water to a child in need. It's all about making a difference.

Tove Lovisa Bergkvist came on board about 3,5 years ago, and together we fine-tuned the concept to become what it is today. The intention behind the concept is to make it possible for everyone to make a difference just by drinking water. Imagine the feeling you get after buying your first bottle of Pure Blue, loving the pure taste of course and then reading the text on the bottle which says…” 28 days of safe water to a child in need for every bottle sold.” Hopefully, it will awaken the feeling of making a difference.

What are some of the unique features of your company?

  • Pure Blue is a mission-driven company. What started with a sustainability focus, to bottle water in the new awarded 88% plant-based Tetra Top carton, and then evolved to additionally include a humanitarian focus. We now focus equally on Quality, Sustainability & Charity.
  • When it comes to style and design, we are very focused on being different and exclusive.
What do you think is the unique about your product?
  • Firstly, the water is tapped from one of the purest water sources in the world and is among the highest quality water you can find on the market. The water has a balanced combination of natural minerals, which helps people to stay healthy and hydrated.
  • Secondly, the environmental benefit our product has, as the most climate smart alternative in the bottled water category. Last but not least, the opportunity to truly make a difference in other people's lives.
Please tell us what is unique about your manufacturing process, and your manufacturing philosophy.

The process itself isn’t unique, but the water source is a protected underground source in Telemark, Norway which keeps a stable temperature at 4-5 degrees Celsius all year round, and the water is very low in salt and sodium.

What do you think is your distinct advantage or reason for your success?

The advantage must be that Tove and I are really passionate about this. I used to work in bank and finance for half of my adult life. Now I work with something which I love and believe in. For us, it is personal. We travel and meet new potential clients and tell our story and why Pure Blue is the best option when it comes to bottled water.

What is the consumer demographic of your products, and what feedback are you getting?

Well, the millennials are the ones who accepted the idea behind the project first, because they are more concerned about our planet than the older generations.

How do you see your company or product on the global stage?

  • Hopefully in a few years, we sell enough to really make a difference in people's lives. Safe water is a human right and should not be a privilege as it unfortunately is today.
  • More and more governments are banning single-use plastic, so it is likely that more brands will follow us in the future.
In which countries can your products be found? 

We started our production in January and so far the water can be bought in The Kingdom of Bahrain, Latvia and soon Scandinavia, the UK, The Balearic Islands and UAE.

Do you perhaps have some innovations in the pipeline?

No new innovations planned. I think we have got more than enough to do promoting Pure Blue all over the world 😉

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Contact details:

Contact person: Bjørn Espen Wik

Email Address: bjorn@pureblueofnorway.com

Contact Number: +4793430707

Website: https://www.pureblueofnorway.com

Facebook: https://www.facebook.com/pureblueofnorway

Instagram: https://www.instagram.com/purebluewater_official