Pure Blue of Norway was founded in 2017, but it all started back in 2015 which was when the world opened its eyes to what we were doing to our oceans. There were pictures all over social media about beautiful beaches now full of plastic trash. Seabirds died from eating plastic, and turtles and even big whales were dying from plastic.
As an animal lover, this kind of got to me and when I was introduced to the possibility of changing the bottled water packaging from plastic to Paper-based Tetra Pak I went all in. I wanted to make the most sustainable water brand in the world and I wanted to do it with Norwegian Premium water, some of the finest in the world.
About four years ago I was contacted by WATERisLIFE who is a non-profit organisation securing safe water for children and families in need. They loved what I was trying to do, and I have huge respect for their work. We took the concept we already had and added charity to it. For every bottle sold, we now donate 28 days of safe water to a child in need. It's all about making a difference.
Tove Lovisa Bergkvist came on board about 3,5 years ago, and together we fine-tuned the concept to become what it is today. The intention behind the concept is to make it possible for everyone to make a difference just by drinking water. Imagine the feeling you get after buying your first bottle of Pure Blue, loving the pure taste of course and then reading the text on the bottle which says…” 28 days of safe water to a child in need for every bottle sold.” Hopefully, it will awaken the feeling of making a difference.
What are some of the unique features of your company?
The process itself isn’t unique, but the water source is a protected underground source in Telemark, Norway which keeps a stable temperature at 4-5 degrees Celsius all year round, and the water is very low in salt and sodium.
The advantage must be that Tove and I are really passionate about this. I used to work in bank and finance for half of my adult life. Now I work with something which I love and believe in. For us, it is personal. We travel and meet new potential clients and tell our story and why Pure Blue is the best option when it comes to bottled water.
What is the consumer demographic of your products, and what feedback are you getting?
Well, the millennials are the ones who accepted the idea behind the project first, because they are more concerned about our planet than the older generations.
We started our production in January and so far the water can be bought in The Kingdom of Bahrain, Latvia and soon Scandinavia, the UK, The Balearic Islands and UAE.
No new innovations planned. I think we have got more than enough to do promoting Pure Blue all over the world 😉
Contact person: Bjørn Espen Wik
Email Address: email@example.com
Contact Number: +4793430707