We were founded in 2009. The idea of truth from the beginning was something based on principle, and when your name is truth, that creates one hell of a principle to live up to. We started out on a shoestring at the Prestwich memorial in Cape Town. By 2012, we were looking for a building to build a world-class café, and that’s what we set out to do.
Our signature steampunk café has won multiple awards, as the best café in the world, but you probably knew that already. More interesting are the coffees that have won awards and more recently the sourdough bread & ciabatta that have won Aurora Gold awards.
The reason for success is simple, we buy the best ingredients we can, and we surround ourselves with the best people we can. We are only as strong as our team and the community we are part of. Take Sourdough bread, it has only three ingredients, flour, water and time. Compromise on any of those and you have mediocrity. Therefore, we buy incredible flour from local mills, with excellent protein content, something most mills don't even measure, stone ground, and then filtered water and a multi-day process, where we slow down the bread to enhance certain types of fermentation. The result is something that tastes and lasts noticeably different. Our bread is often best on day two or three, try that with a supermarket loaf!
We don’t break our demographic up in the normal way. We believe people are either price focused or quality focused. Our demographic is made up of people who go out of the way for quality.
We believe we are respected on the global stage as a coffee company, and we have been used as a case study internationally. Now we continue our journey as a bakery too, the respect needs to be slowly and consistently earned, and we are walking that path with no compromise.
Our bread is found only in Cape Town, but our coffee is found on every continent, and we mean, every continent!
We always have innovations in the pipeline. We never speak about them before they’re launched. Maybe we will need to explore making the world’s best burger roll?
Contact person: Ken Walton
Email Address: email@example.com
Contact Number: +27 (0)82 578 7937