Freedom Coffee Roasters co.

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FRDM Roasters co. is the only official coffee roastery in South Africa, and after winning several awards during the 2023 AITC event, we were keen to know more about this unique coffee roastery.
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Please tell us about some of the unique features of your company.

FRDM Roasters co. is the only official Wood fired Coffee Roastery in RSA, yes you read it correctly, Wood fired Coffee Roasting, and it's not on an open fire. It works on a sophisticated roasting system combining technology, green energy and a whole lot of science. The first question we get is one of consistency, but that is where science comes in, together with great coffee suppliers and a lot of focus.

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What do you think are some of the unique products you have?

Our single origin Uganda Rwenzori Mountain Natural that just won double gold, is a super interesting coffee, one with fruity yet deep African notes. Think rose-petal Turkish delight with dark chocolate, this is how one customer explained it. For us, it's the perfect balance between acidity, body and flavour. “Words don't describe good coffee, taste does… ha ha”

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What do you think is your distinct advantage or reason for your success?

Our success is rooted in our passion to always try and better our outcome. Understanding and learning enough about the “Greens” you use, helps plenty when approaching the roast.

Then, obviously the biggest contributing factor is that we only use Olive Wood from the Lovely De Hoop Farm situated in Paarl, Western Cape, South Africa that is 100% organic.

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What is the consumer demographic of your products, and what feedback are you getting?

Our consumers are literally spread across South Africa, Africa and even further abroad. It is a mix between coffee connoisseurs up to the average every day easy coffee drinker. What we have seen in the last 5 years is that once a client starts using Freedom coffee, they stick. So we must be doing something right.

How do you see your company or product on the global stage?

We are definitely ready and more than able to compete on the global stage, and competitions like the Aurora International Tasting Awards, help brands like ourselves proof just that.

In what countries can your products be found?

South Africa, Namibia, the United States (on request), and Dubai (on request).

Please tell us if you have any innovations in the pipeline for the future.

We are currently exploring the world of high-quality limited Decaf, and also introducing new single origins in our range of coffees.

Contact details:

Contact person: Vicus Kruger

Email Address:

Contact Number: (+27)82 929 7163