NuMeSa

Kefir is a product that is slowly making inroads, and it is something that many people were not even aware of a few years back. We were eager to learn more from the award winning masters, and did an interview with NuMeSa.

Please tell us when your company was founded and some of its history?

NuMeSA started out as Numesa in 2014. In 2017, we became a Pty. Founder, Bronwen del Paggio got into gut health because her daughter was struggling with IBS, a gut condition which causes pain and bloating. Once she saw the difference that kefir made to her daughters' health, she carried on learning and eventually decided to make it her business to help as many others as possible.

Please tell us about some of the unique features of your company.

We make the largest range of kefir in SA. We do milk, water, goat and coconut milk kefir. Furthermore, we also do kefir dips, yoghurt and gut powders all with kefir.  We are one of the few commercially available kefir’s that are made authentically using live kefir cultures, known as kefir grains. These cultures/grains ensure that all our kefir has the maximum number of probiotic strains available. All our kefir is made in small batches. Our milk kefir takes 3 days to prepare, and our water kefir takes 6 days to prepare using the traditional fermentation methods.

What do you think are some of the unique products you have?

All our products are alive because of the kefir grains. They will keep fermenting if cold chain is broken.

Please tell us what is unique about your production/manufacturing process, and your philosophy around this.

Many commercially made kefir’s use a powder starter culture. This makes production quick and easy to make, but it means they don’t have the probiotic strain diversity found in our products. We have opted for the age-old traditional process of using live kefir cultures/grains so that we can produce a top quality kefir with multi-strain probiotics. The more strains of beneficial bacteria we can get, the better.

What do you think is your distinct advantage or reason for your success?

Our products work. They help people rebalance and heal their tummies. More people than ever are suffering from health issues which start in their gut because of an imbalance in the gut bacteria. These friendly gut bacteria are our best friends and help us with more than just digestion. They also make vital neurotransmitters like serotonin, prevent allergies, keep us regular, protect the lining of the gut and more. The feedback we get from our customers inspires us to keep making live authentic kefir.

What is the consumer demographic of your products, and what feedback are you getting?

We are available in 70 stores in Johannesburg and Pretoria including health shops, deli’s, Spar’s, fruit & veg shops and online – www.numesa.co.za. We have also recently expanded into Cape Town and have a few stores in KZN.

How do you see your company or product on the global stage?

Our products can’t be exported due to cold chain requirements.

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Please tell us if you have any innovations in the pipeline for the future.

We have just launched our kefir dips and spreads. Roasted red pepper and Garlic.

NuMeSA is part of the Gut Health Association of South Africa. We are passionate about gut health and seeing people healed. The gut and the gut brain connection are trending in the wellness space as we learn about the importance of a balance gut microbiome and the consequences when the balance is upset.

Kefir can be used with antibiotics instead of over the counter probiotics. 100ml’s of kefir is sufficient as a probiotic supplement.

Contact details:

Contact person: Bronwen del Paggio

Email Address: info@numesa.co.za

Contact Number: +27 (0)82 854 5641

Website: https://www.numesa.co.za

Facebook: https://www.facebook.com/numesakefir

Instagram: https://www.instagram.com/numesakefir