Puritas

Jakkalsdrift Natural Spring Water, now Puritas, was established in 2021 by Abby and Juan Brümmer. We wanted to find out more about this special company, that received a Gold award for their "Jakkalsdrift Purified Natural Spring Water".

Please tell us when your company was founded and some of its history.

Jakkalsdrift Natural Spring water is nestled in the breathtaking mountains of Barkly East, the Jakkalsdrift farm holds a precious secret within its ancient mountains: natural springs that remain unaffected by modern-day life and in 2021 we decided to share our precious secret with the rest of the world.

For over 150 years, this oasis has been a cherished treasure passed down through seven generations of the Brümmer family, who have lovingly tended to the farm's abundant heritage. The natural spring water that flows through the pastures of Jakkalsdrift is a testament to nature's generosity even in times of drought, gushing forth with unparalleled clarity and an unmistakable crispness. Our spring water is a symbol of the farm's enduring legacy, but also a testament to our family's commitment to preserving the untouched wonders of our land.  Our logo design is based on our very own mountains, which gives a glimpse into our immense love for the natural wonder we get to call home.

What do you think is your distinct advantage or reason for your success?

Puritas Spring Water caters to a consumer demographic that encompasses all people, recognizing that water is an essential and universal need. However, it resonates particularly with those who are discerning and selective about the taste of the water they consume daily. Our water is designed to satisfy the palates of individuals who appreciate the subtleties in the taste of water. These individuals understand that not all water is created equal and seek out a drinking experience that goes beyond mere hydration.

Feedback that we have received includes comments such as : “I love how there’s no after-taste.” To statements like: “my children refuse to drink any other water”.  The feedback has truly been the greatest achievement for us, and we are humbled by the knowledge that only nature itself can produce something that is this outstanding.

How do you see your company or product on the global stage?

As a small business in the process of commercializing, we are currently mostly found in the Eastern Cape of South Africa.  However, we are embarking on an exciting journey towards global recognition. With a steadfast commitment to excellence and a product of exceptional quality, we aim to expand our reach and impact on a global level in the near future.

In what countries can your products be found?

Currently, our product can only be found in South Africa, we are, however, planning to expand to other countries in the near future.

Please tell us if you have any innovations in the pipeline for the future.

We are currently engaged in extensive research and development to expand our product line. With an aim to cater to a wider range of tastes, Puritas is exploring the possibilities of introducing sparkling and flavoured water options to its portfolio. By combining our expertise in sourcing pristine water with the art of flavour infusion and effervescence, we seek to provide a comprehensive range of options that will captivate consumers. We are also looking at more eco-friendly solutions regarding packaging, etc.  As farmers, we have a deep-seated awareness of how dependant we are on nature, as well as our responsibility to protect and preserve that which we have been blessed with.

Contact details:

Contact person: Abby Brümmer

Email Address: abby@puritas.co.za

Contact Number: +27 (0)82 8861221

Website: https://www.puritas.co.za

Facebook: https://www.facebook.com/profile.php?id=100075849011850