Early bird entry fee R990 excluding VAT (approximately USD76 or EUR66) from 16 March until 7 June 2021
This year The Aurora International Taste Challenge will be held in South Africa, and will have some of the top food professionals judging products from around the world. The goal is to identify and award the best-tasting products available to consumers.
The aim of the panellists is to assess the quality of products from the consumer’s point of view, in similar circumstances to those in which a consumer would enjoy the product. This event will champion meat products from around the world that are made for the discerning consumer.
This year condiments and sauces will be judged the following main categories, with several sub categories:
- Meat/Burger Sauces
- Marinades And Basting
- Sauce For Seafood Dishes
- Traditional Condiments (Not Soy)
- Mustards (Not Sauces)
- Chilli Based Sauce
- Condiments For Asian Cuisine
- Condiments For Mexican Cuisine
- Pasta Sauces
- Traditional French Condiments
- Soy Sauces
- Salad Dressings
- Dips For Baked Chips, Bread Or Vegetables
- Any Other Condiments
Why should condiment and sauce producers or distributors enter The Aurora International Taste Challenge?
Winners of The Aurora International Taste Challenge will enjoy bragging rights and can display their award artwork in email signatures, on the product itself as well as in digital and print media, all royalty-free.
Superior products will be granted Gold and Double Gold status, to reward excellent quality. Exceptional products that exceed expectations will be eligible for Trophy awards. Besides the normal technical criteria used during judging, a wow factor and a reading on the judge’s hedonic scale of enjoyment will be taken into account.
Stickers for gold and double gold awards will also be available for purchase by the winners. A one-time print run will be done, and extra stickers will be available on a first come, first served basis. You do not have to order stickers.
Here is a close approximation of what the 25 x 25 mm stickers look like.
Winning producers will be able to display award artwork on the product itself, in digital media, and in print media for a period of one year from when the awards are granted. Winners will receive a digital award artwork kit with all permutations of the artwork related to the award received, and will be able to use the artwork subject to a non-exclusive licence agreement. No royalties are charged.
Some products that did well during the 2021 event
By winning an award you will ensure that your product is discovered, or rediscovered in a blind tasting, without bias or prejudice.
Here are some examples of the award artwork. Colours can be adjusted to suit packaging. No physical trophies or awards are awarded.
The award artwork can be used where very little space as available, and artwork with detail more appropriate to smaller areas is also available.
2020 Event Video
To give you an idea what the event is about, here is the video for the meat categories for 2020