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Boncafe (Thailand) did extremely well at the 2022 awards with their Cafe Crema Bean coffee, which earned them a silver award. We were curious to learn more about the dynamic company and their philosophy.

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We asked Ms. Sunee Jettanacharoenchai a few questions to find out about the path to their success.

Please tell us when your company was founded, and some of its history.

Boncafe (Thailand) is a business provider with the One-Stop Coffee Solution; we are the coffee manufacturer, distributor, and also the importer of many products including top-notch coffee machine brands with more than 30 years experience and over 24 branches across the country. Boncafe (Thailand) is currently a part of the Massimo Zanetti Beverage Group; an Italian coffee company which is one of the world’s largest coffee companies.

Please tell us about some of the unique features of your company.

As a One-Stop coffee solution for businesses, Boncafe’s strength lies within the professional full service sector, and we aim to serve all the clients’ needs and requirements.

Please tell us what is unique about your manufacturing process, and your manufacturing philosophy.

‘Taste, Quality and Safety = Heart of Boncafe’

With 20-year-experiences of our Boncafe Thailand’s Roast Masters, the rooting philosophy of our manufacturing processes is quality. We start from the very beginning.

The green coffee is sourced and selected from the quality plantation, processed through high technology production with rigid quality control systems. We are able to produce only the top quality products, especially our signature blends, that our customers loved for many years.

What do you think is your distinct advantage or reason for your success?

‘Quality’ is the key. We pour wholeheartedly every effort we can in the R&D or sourcing processes for every product to ensure that we serve only the best product to our customers. The subjectivity of customers’ needs varies, but one of our strong suits is that we know how to serve each of their needs through our wide range of products. We have a strong R&D team to seek potential products from qualified sources, ingredients, materials, credibility and any essential factors to fulfil our customers’ needs.

What is the consumer demographic of your products, and what feedback are you getting?

Our main business is B2B, and our customers are mainly 5-stars hotels and premium restaurants. Moreover, we also cover a wide range of B2C markets allowing our products to be available in top retail stores in Thailand e.g. Makro, Tops Supermarket, Gourmet Market.

The feedback that we get is our long-lasting reputation in the coffee business and the assurance of both product and service qualities.

How do you see your company on the global stage and In what countries can your product be found?

We are an end-to-end organization providing a full loop of business solutions. Not only the quality products, consultancies of pre-purchase and after-sales services of post-purchased are also what we valued in order to offer our customers the unique experiences. We cover from knowledge advice from our expert team, ensuring the smoothness delivery in a timely manner, to providing top-notch after-sales services by our qualified technicians. In this era, the definition of buying a product does not end as just we provide a product or service in return for money from the customers. The definition extends to that customers are also seeking for an experience of buying journey from consideration until repurchase. That is what we, as Boncafe, have to offer our customers worldwide.

In what countries can your product be found?

Only in Thailand.

Please tell us if you have any innovations in the pipeline for the future.

Currently, Boncafe Thailand is focusing and working hard to amplify the social responsibilities angle from the very root. We are working with the local Thais to develop quality coffee beans with up-to-date technology, walking through with them since the very first process to delivering the finished goods to our customers. We are also working on the waste management project not just to demolish wastes from production, but to upcycle and recycle the byproducts or wastes from production to make every single piece worth. This is a huge step of the industry combining innovative ideas and technology into our production processes, not just producing the products.

Contact details:

Email Address:

Contact Number: +66 (2) 693 2570