Fearless Foods

Aurora LogoBW500 White Plus

Fearless Foods was awarded a silver award for their classic Vanilla Fudge at the 2022 awards, and we were curious to find out more about this master of confectionery.

FearlessFoods circle logo
We asked Deirdre Cargill to tell us about this company:

Please tell us when your company was founded and some of its history?

Fearless Foods was founded during lock down in 2020 when my specialised teaching (cookery) posts were all cancelled overnight. I'd been making fudge on and off for years and called it Fearless Fudge. I realised that I needed to be creative and think out the box to derive a new income, so I decided to call the business Fearless Foods to be inclusive…although somehow we keep coming back to the fudge as the absolute bestseller.

What are some of the unique features of your company?

It is entirely owner run. I do the shopping, preparation, cutting, packing, selling as well as the washing up! I am absolutely passionate about making fudge, even after thousands of batches – I just love the way it spreads and the crackle on the baking paper!

Furthermore, I don’t use any preservatives or stabilisers and keep flavours as natural as possible. For instance our Espresso fudge is made with a shot of coffee, our Salted Caramel with a sauce I make specifically for the fudge and the Slightly Salty Liquorice has actual liquorice pieces mixed into it that I buy from my local corner café!

What do you think are some of the unique products you have?

Probably the variety of fudge flavours. There are about 10 core flavours, though we have about 22 that have been made over the two years. We have also added two vegan flavours, which have been getting quite a lot of interest.

Please tell us what is unique about your manufacturing process, and your manufacturing philosophy.

Our products are literally made in my home kitchen. It is not as big as you may imagine and certainly not big enough for my needs, I even let my family use it from time to time.

The focus is always on fresh, clean and safe handling.

What do you think is your distinct advantage or reason for your success?

I simply don’t give up! I sleep, eat, breathe Fearless Foods!

oven door 1200
How do you see your company or product on the global stage?

I think it's too early to look global, we are still a small (tiny) company with a big attitude, and will conquer South Africa first.

In which countries can your products be found? 

Only in South Africa at the moment.

Do you perhaps have some innovations in the pipeline?

We have recently started selling through TakeALot, so we won't be taking on any new projects just yet. The next step will probably be to move the kitchen out of our home into commercial space. We are also on the lookout for a representative to help grow our brand into small owner-run delis and other retail stores.

plating brownies 2 1200
Deirdre plating brownies.
Contact details:

Contact person: Deirdre Cargill

Email Address: chef@fearlessfoods.co.za

Contact Number: +27 (0)76 8163 892

Website: https://www.fearlessfoods.co.za

Facebook: https://www.facebook.com/fearlessfoods

Instagram: https://www.instagram.com/fearlessfoodsct