Fearless Foods was founded during lock down in 2020 when my specialised teaching (cookery) posts were all cancelled overnight. I'd been making fudge on and off for years and called it Fearless Fudge. I realised that I needed to be creative and think out the box to derive a new income, so I decided to call the business Fearless Foods to be inclusive…although somehow we keep coming back to the fudge as the absolute bestseller.
It is entirely owner run. I do the shopping, preparation, cutting, packing, selling as well as the washing up! I am absolutely passionate about making fudge, even after thousands of batches – I just love the way it spreads and the crackle on the baking paper!
Furthermore, I don’t use any preservatives or stabilisers and keep flavours as natural as possible. For instance our Espresso fudge is made with a shot of coffee, our Salted Caramel with a sauce I make specifically for the fudge and the Slightly Salty Liquorice has actual liquorice pieces mixed into it that I buy from my local corner café!
Probably the variety of fudge flavours. There are about 10 core flavours, though we have about 22 that have been made over the two years. We have also added two vegan flavours, which have been getting quite a lot of interest.
Our products are literally made in my home kitchen. It is not as big as you may imagine and certainly not big enough for my needs, I even let my family use it from time to time.
The focus is always on fresh, clean and safe handling.
I simply don’t give up! I sleep, eat, breathe Fearless Foods!
I think it's too early to look global, we are still a small (tiny) company with a big attitude, and will conquer South Africa first.
Only in South Africa at the moment.
We have recently started selling through TakeALot, so we won't be taking on any new projects just yet. The next step will probably be to move the kitchen out of our home into commercial space. We are also on the lookout for a representative to help grow our brand into small owner-run delis and other retail stores.
Contact person: Deirdre Cargill
Email Address: firstname.lastname@example.org
Contact Number: +27 (0)76 8163 892