The Art of Duplicity

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Truth Coffee is an establishment well known for both their coffee, but they also recently branched out into Spirits and Liqueurs. This year they won Gold and Double gold awards, and they seem to be on to a winning formula. We wanted to find out more about this unique company.

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Please tell us when your company was founded and some of its history.

Well… we built a secret speak easy, the art of duplicity, and it has gone well, it is now ranked the 88th best bar in the world, but we also have a coffee roastery, Truth Coffee, and we partnered with Hope Distillery, and we knew we had problems to solve, why can't you get decent tasting coffee spirits?

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David Donde - Photo Crave Concepts
Please tell us about some of the unique features of your company.

A leading bar, a leading coffee roastery and the best distillery about. Of course, the synchronicity is something a bit different and special.

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The Art of Duplicity Coffee infused Gin and Coffee Liqueur.
What do you think are some of the unique products you have?

Coffee spirits that taste like good coffee. Not smell and taste like cheap robusta. If you wanted to add instant coffee and sugar to your cocktails, what would you need a coffee gin or rum-based coffee liqueur for anyhow? So imagine things done differently, we did. Imagine basing these spirits on cold brew Truth Coffee and freshly ground coffee and having Hope commit and do their very best to achieve flavour.

Please tell us what is unique about your production/manufacturing process, and your philosophy around this.

Quality above all else. You can't make great flavours from mediocre ingredients. Single Origin coffees combine with elegant rum and gin in the still to work their magic.

What do you think is your distinct advantage or reason for your success?

We care about the bartender. We care about flavour, and we care about mindful consumption. This is our advantage.

That we are based on a philosophy of mindful consumption, and we have a credo.

  • Quality over quantity
  • Duplicity as our platform
  • Helping us all to be more present
  • Chasing better not by adding, but by finding the essential
  • Making the harder, more interesting choices more desirable
  • Openness in our beliefs and relationships.
  • Not using euphemisms. Saying it like it is.  Loving our customers, ourselves, our producers and our suppliers
  • Delighting & Surprising
  • Taking our experience to the world seriously, not ourselves.
  • The will to do more with fewer resources
  • Challenging the tide of mediocrity.
  • Never valuing the short game over the infinite one
  • We will inspire those who take short cuts and sell their customers, suppliers or the planet short, to see a better way to do business.
  • Being a fuck ton better than we were before this moment (There is always a better way)
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The London Dry Gin.
What is the consumer demographic of your products, and what feedback are you getting?

We are pre-release, about to launch, but international bartenders who have managed to get a sneak peek are hellava excited.

How do you see your company or product on the global stage?

We want to be in every leading bar in the world.

In what countries can your products be found?

This year or next year? All of them, just watch this space.

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The Art of Duplicity, bar. Voted the 88th Best Bar in the World by The World’s 50 Best Bars

Contact details

Contact person: David Donde

Email Address:

Contact Number: +27 (0)82 446 3884