Acqua Panna® Natural Spring Water, which dates back to the Romans, is considered by some to be Italy’s most famous spring water. It comes from the region of Tuscany located 3700 feet high in the serene Apennines Mountains. It’s a source located on a vast, unspoiled natural reserve. The source, to the north of Florence, is nestled among beechwood and chestnut forests, and lush meadows on the slopes of Mount Gazzaro in the town of Scarperia.
Legend has it that Romans built the only road from Northern to Southern Italy through Scarperia. This road went past the Acqua Panna spring, which provided deserved refreshment to weary travelers.
In the 1500s, terra cotta pipes were discovered near the source. These pipes were used to transport the natural spring water to the noble Medici Family, the wealthiest, most powerful and influential family in Florence. The Medici’s home, called Villa Panna, is located on the land surrounding the source. The cream-colored villa provides the name for the brand, “Panna,” which means “cream” in Italian. The lion’s head found on the Acqua Panna logo was originally part of the fountain at Villa Panna.
In the 1860s, the first Panna water was manually bottled from a plant built in one of the Medici’s farm buildings. Sold in demijohns or fiashi, straw-covered glass flasks now used for Chianti wine, the water was delivered by horse and cart to Florence. In 1927, after World War I, the water was bottled in glass on an industrial scale. In 1959, Sanpellegrino Spa purchased the plant, and in 1970 the brand was re-launched as the first still water sold in plastic bottles in Italy. The Panna plant quickly became one of the most technologically advanced bottling plants in Europe. Today, Acqua Panna® Natural Spring Water is one of the biggest water brands in the world.